Services

We’re domain experts when it comes to advertising, marketing, creator and retail networks.

Our support ranges across a variety of use cases

Supply Path Optimization​

Predict SPO based on historical bidding and marketplace trends to reduce costs and increase win rates.

Contextual Features with LLMs

Enhance contextual targeting with AI for 1st party data or logged out user data across any media

Privacy First Attribution​

Probabilistic attribution models that generate performance (without IP address)

Predictive Retargeting ​

SKU categorization for predictive retargeting across retail media networks and exchanges.

Experimentation Frameworks ​

Use Multi-Armed Bandits for experimentation frameworks, saving time and money

In-Game Economics ​

Enhance user LTV and prolong game time based on predictive in-game currency promotion.

How we work with you

1

Complimentary assessment:

Our team will conduct a review of your project and data sources to evaluate quality and desired outcomes. Leveraging our expertise, we will craft a high-level analysis with tailored recommendations, aligned with your technology stack and available resources, to determine the most effective approach.

2

Project brief:

You will receive a comprehensive project brief outlining the scope across milestones and deliverables, which tend to include an exploratory data analysis, integration requirements, and deployment timeline. This stage is where you meet your designated data science team.

3

Data discovery:

The final stage of launching the project and detailed reporting, with forecasted cost analysis of each model in accordance to business priorities. Once your team is ready, we launch. 

4

Modeling and benchmarks:

This is where most of the development takes place across: classifier and query development, training and fine tuning custom models, prompt engineering when applicable, integrating with internal databases and defined external data sources.

5

Project deployment:

The final stage of launching the project and detailed reporting, with forecasted cost analysis of each model in accordance to business priorities. Once your team is ready, we launch. 

How to get started with us